the Blather
Here are a few quotes from my letters of reccomendation.
"Fred is one of the smartest, most strategic creative directors I’ve worked with. "
Still waters run deep. Fred is one of the smartest, most strategic creative directors I’ve worked with.
He’s dedicated to understanding the client’s business and comes up with great creative solves to any problem.
Fred ‘s ideas are big ones but he has the ability to execute them beautifully in all channels.
He’s also an excellent mentor to junior art directors and writers and is generous with his help.
He’s funny. And stubborn, but good stubborn. And if you get the chance to hire him, you should.
He’ll make your business better.
Elaine McCormick
Group Creative Director
GREY Famously effective since 1917
"Fred has an infectious attitude that draws out the best in people making their efforts,
and the overall team that much stronger. "
Over the past 10 years Fred and I have worked together on a host of accounts, most recently the Bumble Bee tuna business.
During this time, I have come to know Fred very well. He is a committed and passionate marketing professional who brings
a level of creativity and immense passion to every assignment he is involved in.
Specifically:
• Fred is a smart, strategic creative leader. He has a strong collaborative style that invites participation,
while leading a team toward a common goal.
• He is a respected thought leader who is known for bringing sound strategic based creative solutions to problems,
but is not afraid to think outside of the box to find the unconventional path.
• He is a highly committed creative leader, proactively developing new ideas and ways to think
in all marketing disciplines; dedicated and reliable, driven by high personal expectations.
• Finally, Fred has an infectious attitude that draws out the best in people making their efforts,
and the overall team that much stronger.
In an industry that often times is faulted for its lack of substance, Fred is a rock solid individual.
Over a period of 20+ years he has lead creative development for some of today’s leading advertisers,
in every case making a substantial contribution and leaving their brands and creative that much better.
He has an innate ability to lead people, clients and organizations toward a common goal.
From my viewpoint, any organization that has the good fortune of employing Fred will be all the better
for having him join their team.
Ken Dowling
Executive Partner
GREY Famously effective since 1917
"Fred approaches each project, large or small, with the same passion. "
Over the years I’ve had the good fortune of collaborating with Fred on numerous productions, most recently for UPMC
(University of Pittsburgh Medical Center). He is creative, intuitive and a fabulous creative director/art director.
Fred is a consummate professional who strives to learn all aspects of the client’s business, which leads to a greater depth
of knowledge about the project thus benefiting the entire production.
Fred approaches each project, large or small, with the same passion. Always striving to raise the bar,
he never wants to settle and challenges everyone to do the same. Fred is demanding but also fair,
therefore, directors and editors go the extra mile for him.
Most importantly, I could always count on Fred to be a partner in the process.
On set his calm, smart demeanor garners the respect of his colleagues and clients.
And, I’m forever grateful for his terrific sense of humor that kept us going through many
a late night or long road trip. Yes I’m a fan.
Jan Zislin
Group Executive Producer
GREY Famously effective since 1917
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