the BIO
Creative Director with 28+ years of experience
I am an award winning, strategic, creative problem solver who leads dynamic multi-disciplinary teams. Using visual storytelling, technology, and emotion, I build relationships between consumers and brands by creating moments of engagement.
My experience designing within the context of the channel and the mindset of the consumer is proven to create smart and elegant content that has elevated brand engagement in a wide range of industries.
Experience
2015-present ​(8+ years)
Group Creative Director -Executive Creative Director
Saatchi & Saatchi wellness
As Creative director, I have managed, mentored, and directed teams of all sizes and created content for just about every medium. From TV spots, short films, websites, digital product design, package design, social, omnichannel content, AR/VR experiences, game design, point of sale.
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Using emotional storytelling, data technology, and unconventional integrated brand building to help health and wellness brands make a difference in the world for physicians and their patients. The breakthroughs in science, interactive tech, AI, and real-time data integration make it an exciting time to be in healthcare.
Diverse areas of clinical expertise include: Rare Disease, Gene Therapy, Cardiology, Oncology, Ophthalmology, Immunology, Rheumatology, Dermatology, Gastroenterology, Diabetes, Parkinson’s, Glaucoma, Childhood Vaccines, Respiratory Vaccines, Antibiotics, Dentistry, Parkinsons, Concussions, Sports Medicine.
Healthcare Clients: Walmart Health, CVS, Horizon, Abbvie, GSK, Genentech, Astellas, UPMC, Novo Nordisk, and P&G.
March 1994 -March 2015
(20+ years)
Art director- Group Creative Director
GREY worldwide
20 years of experience building, maintaining, and reinventing some of the largest brands in the world with integrated content.
I have worked and led teams in over 15 industry verticals.
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Clients included: Pringles, Sprint, Panasonic, Bosch, Ally Bank, Downy, Canon Cameras, Vail Properties, Beaver Creek Resort, Febreze, University of Pittsburgh Medical Center, Frontier Airlines, Smuckers, America’s Natural Gas Association, Tanqueray, Captain Morgan, Crown Royal, E-Trade, M&M Mars, Darden Foods, Lysol, Purolator Oil Filters, and more.
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Education
1989-1993
Bachelors Degree
PRATT institute
School of Communications and Design
Advertising Art Direction Major, Dual Minor in Painting and Sculpture
Pratt National Talent Search scholarship recipient
Dean's list every semester, final GPA: 3.85
Paid internship at Y&R Advertising NY
Skills
Creative Direction, Creative Strategy, Concept Development, Art Direction, Copywriting, Omni-Channel Marketing, Integrated Marketing, Advertising, User Experience (UX), Cross-functional Team Leadership, Mentorship
Honors and Awards
Honored to judge creative for:
Clio Health, MM&M, The Effies, Globals, The Webby Awards, The Shorty Awards
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Presenter at Cannes Health
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Shortlisted and/or awarded at:
MM&M, The Global Awards, The Creative Floor, Cannes,
The Addy awards, NY Festivals, The Effies, AICP Awards, Creativity.
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Some standout projects include:
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A mini documentary about healthcare deserts shown at Cannes
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Omnichannel vaccine education content and social campaigns for Walmart Health
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A brand film for Tanqueray new product launch
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Dozens of mini doc films for the “Jet propulsion lab” of NIH funding, UPMC
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An interactive film for rare autoimmune disease
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AR experiences with contests and game design
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Interactive education content for rare skin disease
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Interactive apps for pharma sales force
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